Our Team

  • Robert Neidlinger

    Meet Robert Neidlinger, the founder and owner of Superior Logo Wear LLC!

    After 30 years of teaching instrumental music and 14 years in sales, Robert decided to bring his passion for excellence to life through Superior Logo Wear. With a focus on delivering "Superior" service, prices, and products, his locally owned family business has been proudly serving the community since 2019!

  • Susan Smerekanich

    Meet Susan Smerekanich you can find her working alongside her dad to get great tees to great people.

    Susan helps keep the family business thriving at Superior Logo Wear by supporting customer sales, managing online stores, and building strong relationships. Her dedication and focus on quality reflect the company’s family-owned values.

  • Nina LaBello

    Meet Nina LaBello, the newest worker here at Superior Logo Wear LLC!

    Nina brings her passion for community and creativity to Superior Logo Wear, supporting customer service, business operations, and managing the company’s social media. As a business owner herself, she values strong teamwork and strategic branding.

  • Ashley McLaughlin (WMS Art Teacher)

    “I have worked with Bob and Superior Logo Wear for a quite a few years now and am always exceptionally pleased with service and product! We place a large order for t-shirts and other gear each year for our 8th grade Washington DC trip and Bob has always made whatever we

  • Tricia Pletcher (Drama Teacher at Norton)

    “Superior Logo’s combination of creativity, customer service, and price cannot be beat. Bob and his talented team of artists are always willing to work with me to get the best design possible. They never miss a delivery date, and they go above and beyond to make sure we get our product  on time. I value the personal attention to detail and commitment to our needs—I would never have a reason to go anywhere else!”

  • Montana Fassnacht (Revere Band Director)

    "Partnering with Superior Logo for all of our band apparel needs, for both our general usage and events, has been an exceptional experience. They consistently deliver every order – be it t-shirts, jackets, or polos, screenprint or embroidery – always on time and with remarkable reliability, all while maintaining affordability. What makes them stand out and why we will go back to Superior time and time again, is their commitment to going above and beyond, providing invaluable support and expertise throughout the design and printing process, ensuring our band's branding looks its absolute best for every occasion and every member."

  • Jon Casbohm (CEO & Executive Director at Skyview Ranch and Camp Patmos)

    “Superior Logo Wear always does a fantastic job and has become our go-to for all of our merch needs. Their attention to detail, quality products, and reliable service consistently exceed our expectations. Whether it’s custom apparel or branded gear, they deliver with excellence every time. We highly recommend them!”